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  • Sandrine Anterrion

How to do Branding: Ozark


  1. Remove ALL Humanity

  2. Replace with meaningless, futile possessions (motivations behind greed)

  3. Layer with bones, and other universally-alarming stimuli

  4. Parallel the bones and bodies with fickle symbols of monetary wealth

  5. Present with cold, calculating psychopathy

  6. Do use geometric graphs to wrap all your ingredients together

  7. Avoid bright colours at all costs.

  8. Make sure anyone, absolutely anyone (no matter their cultural background) can identify to your graphic sentences

  9. Shift the ingredients around, to further destabilise the viewer; and increase suspense.

  10. Jason Bateman

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