How to do Branding: OZARK

Remove ALL Humanity
Replace with meaningless, futile possessions (motivations behind greed)
Layer with bones, and other universally-alarming stimuli
Parallel the bones and bodies with fickle symbols of monetary wealth
Present with cold, calculating psychopathy
Do use geometric graphs to wrap all your ingredients together
Avoid bright colours at all costs.
Make sure anyone, absolutely anyone (no matter their cultural background) can identify to your graphic sentences
Shift the ingredients around, to further destabilise the viewer; and increase suspense.
Jason Bateman

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